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Specifically, in the context of technology adoption, detractors and proponents of models, such as the technology acceptance model (TAM), have noted the need to expand the space of theoretical mechanisms (see Bagozzi 2007; Benbasat and Barki 2007; Venkatesh et al. 2007).
In keeping with the general ideas outlined by Alvesson and Kärreman (2007) and by Johns (2006) about how to extend a theory by lever- aging a new context, and the ideas presented in the Journal of the AIS special issue on TAM (e.g.
In fact, habit as a key alternative mechanism has been lauded as a valuable next step in the JAIS special issue on TAM.
It sits at the confluence of several sub-streams related to technology acceptance and use research: TAM and UTAUT (e.g.
, Venkatesh et al. 2003), extensions to TAM (e.g.
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